Top 5 Fashion Games in the US: Q1 2023 Performance

In the first quarter of 2023, fashion games in the United States saw varied performance across key metrics such as weekly downloads, revenue, and active users. Here is a breakdown of the top 5 fashion games, with data sourced from Sensor Tower.

Project Makeover from Magic Tavern, Inc. showed a consistent revenue stream, peaking at approximately $1.9M in late December and maintaining figures around $1.5M to $1.7M throughout the quarter. Weekly downloads started strong with over 161K in late December but saw a decline to around 101K by the end of March. Active users also experienced fluctuations, dropping from 950K in late December to around 721K by the end of the quarter.

Covet Fashion: Dress Up Game by Crowdstar LLC experienced a significant revenue spike in mid-February, reaching approximately $631K. However, the weekly revenue generally ranged between $214K and $366K for most of the quarter. Downloads saw a downward trend, starting at 20.8K in late December and falling to around 11.9K by the end of March. Active user numbers remained relatively stable, fluctuating between 172K and 205K.

Love Nikki-Dress UP Queen from Galaxy Play Technology Limited had a steady revenue stream, peaking at around $189K in late December and fluctuating between $96K and $136K for the rest of the quarter. Weekly downloads were relatively low, starting at 7.1K in late December and decreasing to approximately 3.9K by the end of March. Active users showed a slight decline from 141K to around 123K.

RuPaul's Drag Race Superstar by Eastside Games saw its revenue peak at around $103K in late January, with fluctuations ranging from $66K to $100K throughout the quarter. Weekly downloads saw a significant increase, starting at 589 in late December and reaching about 5.4K by mid-March. Active users remained fairly consistent, fluctuating between 29K and 34.8K.

Shining Nikki-Fashion Makeover from Paper Games had a notable revenue spike in mid-February, reaching approximately $185K. However, weekly revenue generally ranged between $42K and $80K for the remainder of the quarter. Downloads were relatively stable, starting at 5.8K in late December and ending at around 4.8K by the end of March. Active users showed minor fluctuations, ranging from 38K to 43K.

For more detailed insights and trends, visit Sensor Tower.